When did the force awakens come out8/3/2023 ![]() ![]() In Hollywood’s increasingly corporate climate, where studio chiefs now get selected for marketing experience instead of movie love, very few old-fashioned studio bosses remain, and Horn is clearly one. has struggled while Disney has cemented its filmic dominance. For him, the success must be particularly sweet: post-Horn Warner Bros. despite shepherding the Harry Potter films to stellar profitability. And don’t forget movie chief Alan Horn, who was notoriously pushed out of Warner Bros. But the guy who placed the bet and rolled the dice deserves a bow, too, Disney head cheese Bob Iger. Abrams, Daisy Ridley, John Boyega, Oscar Isaac) and the vets ( Carrie Fisher, Lawrence Kasdan, and Harrison Ford looking far more comfortable as Han Solo than he’s ever let on). While a whole slew of praise goes to the creative that rehabilitated Star Wars-both the new kids ( J.J. But rest assured Disney’s Galactic Marketing Empire has been seeing to that, and it will open to a plenty healthy number.) (You may have heard thanks to Stephen Colbert that most Chinese barely know what Star Wars is. More to the point, Jurassic World had the benefit of opening to $99 million in China* and Star Wars doesn’t open in that crucial film market until January. And, after some Sunday estimates suggested otherwise, it also bests Jurassic World’s record of $524 million. Even with a mammoth budget and marketing spend of at least $350 million, The Force Awakens should be in the black sometime this week. ![]() And [ Star Wars posted $528 million, only the second movie to cross half-a-billion worldwide on its opening weekend. “But, but-“ you say, “total worldwide box-office number is what studios truly care about!” Yes, my young Padawan. In fact, Stars Wars’ opening weekend almost matched what the Hunger Games finale has made so far in its entire month-long run. In other words, the office holiday party has nothing on Star Wars. So, in half a day The Force Awakens did business that would count as a hit opening even by summer-blockbuster standards-in the middle of the holidays, no less. Again, even more impressive, $57 million of that came from Thursday-night previews alone. The Force Awakens also obliterated Harry Potter’s single-day record of $91 million by a whopping 32 percent with $120.5 million-inflation be damned. But what’s jaw dropping is that The Force Awakens bested Jurassic World’s $208.8 million not by a nose length, but by a margin so hefty (nearly $40 million) it would count as a successful opening for many normal-size movies. How big is that galactic pile of money? First, it obviously set the record for opening weekend at the domestic box office. ![]()
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